Evaluation: Question 5) How did you attract/address your targetaudience?

Evaluation: Question 5) how did you attract/address your target audience? 

The importance of doing secondary research into your existing films is that it helps to find the right target  audience and also find our new information about target audience. This will help you gain more attention as it attracts the audience. From this secondary research it helped me understand who my target audience was. The importance of a secondary research was to see what the audience would enjoy and also for my group to decide what to put into our thriller film. This would be beneficial for my group as. My target audience age is between 15 and over as they are attracted to thriller the most as they tend to watch them a lot. This means that that the audience will be more likely to watch the film ‘insanity’.   Also we have different type of ethnic groups that are still in education. The reason for this is because they are at the age where they would be excited for these type of genres in movies. This is an advantage as they would be likely to watch our thriller film. In comparison to the older generation ( 40+) might not watch out thriller film. This may be because they are not interested in thriller films and may not be excited in watching it. This is an disadvantage as these age groups will not be watching our thriller film. Another type of target group that might watch our thriller film are group of people who tend to go to the cinema. These type of people may be interested in watching the thriller film. This means that when making the thriller film it was important that we attract this type of group. In order for the target groups to watch our thriller film we had to make sure we have the correct conventions to make the audience feel very exciting and feel the tension in the film.

The audience will enjoy the conventions and the emotions such as the love affair, cliffhanger rand flashbacks and many more, this will lead the audience to wanting to watch more as they are engaged with the film. We made sure that we chose the right conventions to help and follow the expectations the audience want. We made sure that we found the correct type of thriller that relates to our thriller. This was an advantage as that would help my group and I see what type of target audience we will have.

I made sure that I included in my questionnaire, a mixture of open, closed and multiple types of questions as it allows the people who I have given the questionnaire to write down their opinions on different thriller questions. This helped me as the questionnaire give me ideas of what I should or should not include or what the audience will find entertaining or attractive.  This was beneficial as the correct audience that will watch our thriller film. This was also beneficial as we will take actions from these feedback we get.

Questionnaire 

(Thriller specific) 

1)What are the main themes in a crime thriller? 

2)What would you include or not include if you was to create a thriller movie? 

3)  What should not be in a film that is rated 15? 

4)List the main clichés in a thriller that bore the audience 

5)Do you prefer a male over a female ad a victim? (Yes or no) 

6)  Are you for or with censorship? 

The questions are multiple, and open as they let the readers think about what they want or expect in a thriller movie. This questionnaire was useful as it lets me know what the audience  want and if there is any useful ideas that I can out in the film. The multiple question lets the person think of what option to pick so I can have an idea of what the audience prefer. This will  My group will make sure that we won’t include anything that might harm or influence the audience and only include appropriate things for a 15 rating, as our film will be a 15  rating. For example what would not be appropriate in a 15 rating is self-harming or rape. But what can be included in a 15+ is frequent swearing and violence.

This questionnaire shows what type of questions we have asked the audience. This is an advantage to see what the audience expect in our thriller film and what we should avoid. If there isn't a questionnaire than as a group we would not have a clue of what the audience like in a thriller film. This is beneficence for me as i can see the importance of a research and collecting the right data. 

Feedback on the thriller film:

Age: 17 

Ethnicity: Asian 

Hobbies and interest: Likes to go to the cinema with his friends and write reviews on thriller films

review on the thriller film: Insanity is a terrific thriller that has kept me on the edge of my seat. The thriller was very intense and had an unpredictable twist. The actors where well played. Personally I  love that the character Lara!!!

Age: 19

Ethnicity: English 

Hobbies and interest: likes to try out new experience

Feedback:  Insanity is a great film specially as i am not a big fan of thriller, I can tell that their are various of cinematography in the film. Overall i would recommend this movie to my friends and family. 

Age: 16
Ethnicity: African
Hobbies and interest: Love to watch thriller movies
Feedback: I find it hard to connect with the character Ivy as she wasn't introduced properly.

Age: 17
Ethnicity: African
Hobbies and interest: Interested in creating a thriller film.
Feedback: I don't understand the story line as the plot wasn't introduced properly and also would of liked it if the character Ivy had a prospective as she was a confusing character.

This feedback has allowed me to see what the audience think of the thriller film. The feedback as given me an better understanding of what the audience think of the thriller film for example the characters should of been introduced properly as some of the audience may find it confusing.

Focus group images